Industry veterans with decades of executive experience in retail security and operations
Founder & CEO
Keith Aubele is a globally recognized security, shrink & and retail operations executive whose career spans two of the world’s largest and most respected companies—Walmart and The Home Depot. As Global Senior Vice President of Loss Prevention, Asset Protection & Risk at Home Depot, Keith led more than 2,500 professionals and managed a $100M+ annual budget. Under his leadership, the company achieved the lowest shrink rates in its history & delivered hundreds of millions in profitability. Personally mentored by founder Bernie Marcus and selected by the CEO as a top succession candidate, Keith’s leadership helped drive bottom-line results.
At Walmart, Keith began his journey when the company had just over 500 stores. He was handpicked by Chairman Rob Walton for the Executive Fast Track Program and was one of only three executives trusted to design the Neighborhood Market format. Directly mentored by Sam Walton himself and promoted by Mr. Sam into a special role in store operations, Keith holds a rare distinction in Walmart’s storied history.
As Founder and CEO of Nav1gate, Keith advises global retailers, manufacturers, and solution providers on C-suite strategy, solution navigation, operational excellence, and advanced shrink & security innovation, and life safety initiatives. His work helps organizations future-proof operations, enhance enterprise value, and deliver measurable bottom-line results. He has orchestrated the deployment of over $750 million in transformative solutions for the nation’s most prominent retailers.
His strategic alliances reflect a commitment to working only with industry leaders that are shaping the future of life safety, security, and shrink with scalable enterprise solutions from the world’s best innovators.
He has chaired the ASIS Asset Protection Council, founded the ASIS Northwest Arkansas Chapter, and holds CPP and LPP certifications. Keith earned his MBA from Troy University, studied criminology at Missouri Southern, and is a graduate of the Walton School of Retail at the University of Arkansas.
A decorated U.S. Air Force veteran, retired law enforcement officer, Keith brings mission-driven focus, integrity and passion to Nav1gate and his partnerships.
Executive Vice President of Operations
Soraya Aubele is a dynamic international executive whose expertise spans law, operations, and corporate strategy. Having earned her law degree in Ecuador and furthered her legal credentials at Georgetown University Law School, Soraya brings a unique cross-border perspective that blends global insight with U.S. legal and business acumen.
Renowned for her ability to identify and solve complex challenges, Soraya has been instrumental in guiding organizations from startup foundations to fully scaled, successful corporate enterprises. Her multi-disciplinary expertise—combining legal precision, operational excellence, and strategic foresight—has positioned her as one of the brightest young executives on the international stage.
At Nav1gate, Soraya serves as Executive Vice President of Operations, where she provides leadership at both the legal and functional levels. She sets the pace for engagement with multi-billion-dollar corporations, ensuring that the organization operates with world-class standards of governance, innovation, and execution. Her leadership not only drives operational performance but also strengthens Nav1gate’s reputation as a trusted advisor and global partner. She resides on the board as Secretary.
International Business Development Executive & Board Advisor
Pablo Serrano is a seasoned international business executive with extensive experience leading high-performing teams across both national and global markets. His career has been defined by driving growth, navigating complex environments, and forging high-value partnerships that deliver measurable results.
With deep expertise in governmental affairs, high-stakes contract negotiations, and lobbying, Pablo has successfully influenced policy, secured strategic agreements, and advanced business objectives at the highest levels. He is equally skilled in project development and execution, guiding large-scale initiatives from concept through completion with precision and impact.
Respected for his ability to operate at the intersection of business, government, and global enterprise, Pablo brings a unique blend of strategic vision and practical execution. He currently serves Nav1gate as an International Business Development Executive and Board Advisor, where he leverages his global network, proven leadership, and diplomatic expertise to expand opportunities and strengthen long-term value for the organization and its partners.